1. The Levi's commercial borrows from the poem The Laughing Heart by Charles Bukowski.
2. It is ironic for a large corporation to be promoting a poem that celebrates individuality and freedom and encourages to seize your opportunities, when they are trying to tell you what to do by advertising their product.
3.The poem reflects Bukowski's reputation of writing from the perspective of the ordinary people. Most affluent people do not have to worry about being " clubbed into dank submission" and probably receive more than there share of chances from the gods.
4. My research for answers #1 and #3 started with a simple Google search of the phrase "your life is your life" and of the name Charles Bukowski. I then found the website titled The Best American Poetry which had the title, author, and lyrics on the site. After searching Bukowski's name I found a website addressed http://www.poetryfoundation.org which had a bio of Bukowski on its site.
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